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Trevor Hatfield

Trevor Hatfield is the founder of Inturact and strives to create highly tuned marketing machines for their clients websites, products, and apps. While also constantly keeping up with technology and building a team of multifaceted and dedicated professionals.
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Recent Posts

Why SaaS Companies Need Inbound Marketing

Posted by Trevor Hatfield

12/29/15 11:14 AM

You've established your ideal customers, you have a strong value proposition in place, and you've spent time talking to your customers (customer development) to learn their language and where they spend their time (acquisition and distribution channels). And you’ve also learned by talking to them that you've established product-market fit. Now it's time to consider inbound marketing.

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Topics: SaaS Marketing

How to Calculate NPS (Net Promoter Score) For Your SaaS Product

Posted by Trevor Hatfield

11/4/15 9:25 AM

If you're in the SaaS business, then one metric that you must consider to assess the success of your product is the Net Promoter Score (NPS). It's become an industry benchmark for customer satisfaction - and satisfied customers mean a healthy company.

So what exactly is the NPS, how do you calculate it and how can you use it to figure out if your Customer Success and SaaS marketing are working? Here are some tips.

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Topics: SaaS Marketing, NPS Score

SaaS: Free Trial, Demo, or Neither?

Posted by Trevor Hatfield

11/2/15 9:26 AM

In the last post we talked about the top pricing strategies for your software as a service (SaaS) product. But before you can earn money from your customers, you need to entice them in. Today, let's look at a few of the marketing strategies companies use to attract customers, starting with the free trial and the demo.

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Topics: SaaS Marketing, Pricing

The Top 10 SaaS Pricing Strategies

Posted by Trevor Hatfield

10/20/15 10:30 AM

When you start your SaaS, it may be a labor of love; a way to meet an identified need for yourself and others. But if you're going to keep developing your product, you need to make some money. And the best way to do that is to get your pricing right. There's a lot of money up for grabs if you do. Recent research suggests that in the enterprise alone, more than 27% of applications will be SaaS-based, generating $50.8 billion in revenue.

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Topics: SaaS Marketing, SaaS Pricing Strategy

How Much Should I Pay For A Website?

Posted by Trevor Hatfield

10/12/15 6:54 PM

When looking at rates for web development, you’re bound to notice quite a bit of variety. It might be the spice of life, but this kind of variation can leave you scratching your head. In actuality, web dev prices are directly influenced by two important factors: the type of development company and their related business model. (Click to Tweet!)

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Topics: Web Development

Does Your SaaS Company Have a SaaSHole?

Posted by Trevor Hatfield

9/5/15 11:29 AM

What is a SaaSHole?

What is a SaaSHole anyway?  Let's start by defining this foreign term and uncover its origin.

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Topics: SaaS Marketing, Churn, NoSaaSHoles, Product Marketing

7 Reasons To Build Your Site on the HubSpot COS

Posted by Trevor Hatfield

6/9/15 10:45 AM

We love the HubSpot COS at Inturact and are excited to watch it develop into a more feature-rich tool. It is extremely useful for two types of businesses:

  • Businesses interested in using HubSpot
  • Businesses already on HubSpot but currently use an outside CMS, such as WordPress or Joomla!
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Topics: HubSpot, HubSpot COS

SaaS Marketing: Personify Your Product to Know Your Customers

Posted by Trevor Hatfield

5/5/15 2:06 PM

If SaaS products were humans, everything would make much more sense as to why your customer churned or why they may never have converted in the first place.

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Topics: Customer Success, Cost to Acquire Customers (CAC), Buyer Persona, SaaS Marketing

How to Increase Website Visitors With a Little LinkedIn Strategy

Posted by Trevor Hatfield

4/30/15 12:25 PM

Your goal is to get potential clients onto your website so they can learn about you and start their buyer’s journey.  (Click to Tweet!) The first step is to find them where they are – and if your target clients are professionals, managers, CEOs, or employees in B2B industries, they’re likely on LinkedIn.

Do you know how to use LinkedIn strategy to reach them?

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Topics: Marketing Strategy

Tap into the Power of Instant Decision-Making with Inbound Marketing

Posted by Trevor Hatfield

3/13/15 4:39 PM

Picture this: Your daughter finally brings home her new boyfriend Jimmy, and whether it’s his greasy hair or his limp-fish handshake, you don’t like him. Instantly.

Now, you don’t know Jimmy’s GPA or that he spends every weekend volunteering at the local animal shelter – in fact, there’s a lot you don’t know. But, you feel your assessment is solid (and it probably is). That’s because people make shortcuts all the time when making decisions. We use “Rules of Thumb,” gut instincts, and intuition to make decisions all day long.

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Topics: Conversion Rate Optimization, Inbound Marketing, Lead Conversion, Sales & Marketing

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