Katy Katz

Katy comes to us from the higher education industry and you could say she has the learning bug. She has two undergraduate degrees in Art History and Entrepreneurship as well as an MBA in Marketing. She is passionate about growing her skill set by expanding her knowledge and continually seeks out certifications and conferences to keep her at the forefront of industry trends. Katy believes in finding the unique personality of each client and helping it shine in their marketing content. And she’s not afraid of injecting a little humor or fun into her work. With nearly 10 years of experience in process-building and project management, and expertise in content strategy, social media, and the fundamentals of inbound marketing, she can help you whip your next campaign into a masterpiece.

Blog Post by Katy Katz

Katy Katz7/30/18 11:28 AM4 min read

7 SaaS Content Marketing Mistakes to Avoid

When implemented in the right way, SaaS content marketing can be one of the most powerful ...

Katy Katz11/15/16 12:01 PM5 min read

SaaS Tips: Optimizing the Customer Lifecycle

The subscription environment requires measurements of SaaS-favs like monetization, churn, ...

Katy Katz9/15/16 1:12 PM3 min read

5 Must-See Marketing Conferences in Texas

There are a lot of things that probably come to your mind when you think of Texas -- ...

Katy Katz9/6/16 12:16 PM3 min read

SaaS PPC: How to Get B2B Facebook Ads to Work for You

Given how central social media is to everyday life, it’s hard to imagine that it’s only ...

Katy Katz6/7/16 1:10 PM5 min read

Air Your [Clean] Laundry! How To Repurpose SaaS Content

Building a robust content marketing strategy is far from easy. In fact, two of the top ...

Katy Katz5/31/16 2:53 PM4 min read

Blogging For SaaS Isn't Dead... Yet.

Blogging has evolved into a powerful industry of its very own since its early days of ...

Katy Katz4/25/16 11:23 AM8 min read

Why Customers Should Be at the Center of ALL SaaS Content Marketing

One of the biggest mistakes you can make as a founder is to assume your website is about ...

Katy Katz4/13/16 11:46 AM3 min read

The SaaS Marketing Mix You Should Start Using Now

In today’s overcrowded marketplace, it’s become undeniable just how integral a solid ...

Katy Katz4/6/16 10:44 AM< 1 min read

Planning an Effective Digital Marketing Strategy

Imagine if you went to your local car dealership to purchase a car and the salesman said ...

Katy Katz3/17/16 5:00 AM1 min read

Top SaaS Marketing Strategies For Scaling Your Company [eBook]

All marketing strategy should stem from a deep understanding of the values that are ...

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