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Grant Hatfield

Check out all of the latest marketing blogs written by Grant Hatfield, Creative Lead & Developer at Inturact.
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Recent Posts

What Is The Golden Ratio In Design?

Posted by Grant Hatfield

6/7/17 9:00 AM

Over time, we’ve developed a more comprehensive understanding of what works and what doesn’t work in design. Whether in reference to interior design or web design, the way a visual element is structured and organized can itself have a tremendous effect on how individuals respond to it. Oftentimes, people aren’t even completely aware of why they react a certain way to something. Rather, the subconscious affects how they feel about what they’re seeing.

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Topics: Web Design, Golden Ratio

Why Your SaaS Marketing Strategy Should Include Great Design

Posted by Grant Hatfield

12/15/16 4:05 PM

It’s hard to ignore the fact that Apple products look great, whether you are a fan of them or not. Their prices are much higher than the competition, but their design, and simplistic perfection, is something that is hard to ignore.

On top of that, their packaging and presentation is keen on detail just the same. When you open a new Macbook or iPhone, feelings of excitement like those of your first Christmas as a kid come out from hiding for just a moment as you take apart and examine each new part.

Just based on the packaging alone, it adds to the excitement of turning the device on the first time. These feelings you have in relation to the product are something the design and packaging are achieving even before you have started using the product.

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Topics: Web Design, Marketing Strategy, Product Development, SaaS Marketing Tips

Clouds, Unicorns, and Other Fairytales: A Whirlwind Brief History of SaaS

Posted by Grant Hatfield

11/29/16 9:00 AM

Don’t worry about software cluttering your computer anymore. We’re just going to have it floating up in a cloud until you want to use it. Yes, that’s right. In a cloud. Just say the word when you need access and we will jump on our magic carpet and go grab it for you. No, but really.

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Topics: Inbound Marketing, SaaS Trends

Does your SaaS Conversion Funnel have a Leak?

Posted by Grant Hatfield

9/1/16 12:04 PM

For so many businesses, the conversion process largely remains a mystery -- especially if there are multiple routes for a prospective customer to take: free trial, demo, phone call, whitepaper; the list gets complicated, quickly. Rather than investing in answers to address why leads aren’t enticed to become customers, companies often persist with the same infrastructure, hoping that the sales will eventually come. Or worse yet, they pump a bunch of money into an unproven process and don’t glean the results they were hoping for.

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Topics: Conversion Rate Optimization, Lead Conversion, Marketing Strategy

How To Optimize SaaS CTAs Throughout Your Content

Posted by Grant Hatfield

6/16/16 2:42 PM

More than ever before, reaching out to prospective customers is a tricky proposition. Today’s fast-paced environment means that people are bombarded with advertising wherever they go, and as a result, a phenomenon known as advertising blindness has become a growing concern throughout the business world.

Perhaps nowhere is this truer than the internet itself, wherein webpages have become increasingly inundated with specific graphics and text, formated in a certain way to attract visitors to click, and in turn, continue down the conversion funnel. This is your call-to-action (CTA).

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Topics: Content Marketing, CTA

Conversion Rate Optiwhatski?

Posted by Grant Hatfield

4/27/16 1:54 PM

You have a sweet SaaS product, you managed to setup a site to push your software, you even acquired some attention via social channels, paid ads, and various inbound practices. Only problem being, the traffic-to-lead ratio is 100/3. Meaning for every 100 visitors, 3% are signing up, while 97% are leaving without doing anything (now that’s one big #saashole). How can you increase your SaaS conversion rate based on the same amount of visitors your site currently receives?

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Topics: Conversion Rate Optimization

Making a SaaS Marketing KPI Dashboard

Posted by Grant Hatfield

11/19/15 7:12 AM

In the early stages of a SaaS company, the dashboard will more than likely contain all relevant data in one place. As the company grows, a division of the KPIs will be necessary as different individuals within your SaaS company require different data to be analyzed. Without dashboard separation, things will become muddled, confusing, and superfluous.

Let’s go over some best practices for deciding how to showcase your SaaS metrics by building a KPI dashboard.

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Topics: Analytics, SaaS Marketing

What You're Missing By Not Using HubSpot COS

Posted by Grant Hatfield

9/2/15 10:58 AM

HubSpot summarizes the COS perfectly, "Part content system, part personalization engine. HubSpot's COS is the first integrated website, blog and landing page system to be optimized for mobile right out-of-the-box. Fully integrated with every marketing channel, it adapts to each viewer's unique context."
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Topics: Content Management Systems, HubSpot COS

Does Color Psychology Really Improve Your Marketing Conversions?

Posted by Grant Hatfield

8/18/15 2:17 PM

Some people believe in the power of color psychology as an instrument to further their business goals, where specific colors elicit certain emotions, causing various actions and/or reactions. Others think it’s malarkey, and only dependent on the color collaboration of elements as a whole, not on specific colors. Whether you believe in it or not, the power of color is undeniable, and the theory is so prevalent in marketing and society, that it must hold sway. When large groups of people believe in something, they give it power, regardless of fact or fiction.

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Topics: Content Marketing, Content

What Makes a Great Website

Posted by Grant Hatfield

7/28/15 12:47 PM

A great website is not always successful. Likewise, a successful website is not always great. To be clear, from a designer's perspective, a great website has nothing to do with site metrics and traffic (although those do need to exist to make the website successful).

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Topics: Web Design, Marketing Strategy

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