The SaaS Growth Blog

As an inbound marketer, you have the chance to put compelling content in front of the right eyes at the right time. The end result is a bit magical and effortless-seeming. We’re here to break the spell, however, and reveal our secrets to success. Read on to discover just how to become a successful inbound marketer.

So you’ve invested your time, money, sweat, and tears into this business of yours. It helps people fulfill a need in their life and it’s starting to gain attention. In the beginning, you only had to worry about the software aspect to make sure that it was working properly.

Now, you also have to worry about growth, getting your product out there, engaging with your prospective and current clients, and most importantly - monitoring the performance of your SaaS and identifying what works and what doesn't.

The second day of Pubcon 2015 was a success. One of my favorite presentations was Content Marketing Excellence, where we were treated to three speakers in one session. There was so much information to digest in an hour sitting but luckily, I’ve broken it all out for you here. Without further ado, here are the top takeaways from three of Pubcon’s content marketing speakers.

At Inbound 2015 in Boston last week, Jeremy Goldman discussed ways to take insights from your marketing analytics and convert them into stellar content. I snagged a great seat at his encore session and it's no wonder that these seats were in such high demand.

Whether you’re using your analytics or someone else's, when used correctly, you’ll be able to create content that is timely, interesting, and relevant to your buyer personas. Check out this extensive list of tools and tips that we gained from his session.

Have you ever wondered, “How can I (or my company) be better at generating content?” Well, you have to have an organized content strategy in place.

When you break down your content strategy, can you segment each role that is involved in the process? Think about it, how does your company create those blogs and marketing materials in an organized fashion that keeps the image and reputation of the business professional and credible? 

To reach prospective customers online, you have to build and maintain your online presence. One of the best ways to do this is to provide informative and interesting content with a great message and crisp, catchy images. You can bet you will need a respectable amount of time and organization to get it done. Not to mention a team of content creatives. 

We know there is a lot that goes into creating great content. Things can get overwhelming for someone trying to manage all aspects of content themselves. Here are some tools that could prove helpful in generating content and making sure its strategy is properly aligned for each post.

When you’re looking for something to write about, or simply want to see what is trending online as far as content, you go directly to a search engine or to a popular website, right? Chances are, so is everyone else. But don't worry, there is another way! Read on for a growth hacking secret that will not only help you find the most desired content on a specific matter, but also what has been most recently shared. 

What, you haven’t heard of Reverse Image Searching? Do you live in a cave? (If you do live in a cave, we think that’s really cool and would like to visit). Here’s a primer: Reverse image searching allows you to upload an image or insert a link to a picture and find out where else that image pops up. You can track the origin of a photo, find product names, or even locate recipes (handy when someone posts a mouthwatering picture on Pinterest with no mention of ingredients!). Some of the best reverse image searching Apps in the market include:

• TinEye
• Google Images
  
• Image Raider
  
• Multi-Service Image Search
  
• Yandex
  
• Karma Decay
  

Each of these Apps has unique features and benefits that will make your reverse image search a success.

At its core, Inbound Marketing is using online content (blogs, podcasts, video, eBooks, emails, social media) to convert total strangers into visitors, leads, customers – and finally, promoters. Instead of reaching out (outbound marketing) to total strangers, the object of the game is to create quality content that brings them in. Think of it this way: You can chase butterflies with big, wide nets, or you can plant a butterfly garden and watch them flutter to you. Not only will you like the second way better – your butterflies will too. 

Is your business website just there – or is it a real online presence? To reap the benefits of what online marketing has to offer, you need to stand out from the competition – and that means increasing your Search Engine Results Page (SERP) ranking so your products or services rise to the top like proverbial cream. The good news is – this isn’t impossible and it doesn’t require a huge marketing budget. All you need is time, fresh content, and a strong message.

We’ve compiled 5 growth hacking methods that will increase your SERP rankings with some resources to help you get where you want to be – in rank that is.