Nichole Elizabeth DeMeré
The One Thing Fast-Growing Companies Do Best
The new customer sales journey is a long and arduous road, requiring marketing for brand ...
Inbound Marketing Alone Isn’t Sufficient for SaaS Customer Success
If you ask an inbound marketer, inbound marketing is not only the best thing since sliced ...
Two Mistakes I See SaaS Founders Make All The Time
Software as a Service, and any subscription-based business model for that matter, relies ...
It’s Not Just About Solving a Problem – It’s The Severity of The Problem.
Finding “problem/solution fit” is one of the first tasks any aspiring entrepreneur must ...
5 Worksheets You Need to Build Out Your Customer Development Strategy
If you’ve read about the Product Death Cycle - a dire consequence of letting user ...
Most Useful Tools, Tips & Checklists for Collecting Qualitative Data
Qualitative data – information gathered from ideal customers by open-ended questions – is ...
Gathering Qualitative Data for Customer Dev isn’t as Hard as You Think
Qualitative data in the marketing world comes down to the kind of information you can ...
How to Save Your Product from Death by Good Intentions
Gathering the wrong data can spell DEATH for your product. Sounds dire, doesn’t it? Just ...
The 4 Types of Churn, and Why Cancellation Isn’t One of Them
This is an updated version of the original post that was published November 2015. Churn ...
Buffer’s Stack for Startup Success
“Automagically” sharing just about anything is Buffer’s claim to fame. It’s their ...