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Nichole Elizabeth DeMeré

Nichole is a certified inbound marketer and co-owner at Inturact. She is also on the Growth Hacker TV team and is an intern at GrowthHackers.com.
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Recent Posts

The One Thing Fast-Growing Companies Do Best

Posted by Nichole Elizabeth DeMeré

3/4/16 3:13 PM

The new customer sales journey is a long and arduous road, requiring marketing for brand awareness, cultivating interest, and encouraging taking action. But the current customer sales journey? It’s like a quick trip down to the market to pick up a carton of milk – at least in comparison. Marketing Metrics estimates that the probability of selling to an existing customer is as high as 60 to 70 percent (whereas the probability of selling to a new prospect is between 5 and 20 percent). Customer Success capitalizes on this, and so do the fastest growing companies.

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Topics: Customer Success, NPS Score

Inbound Marketing Alone Isn’t Sufficient for SaaS Customer Success

Posted by Nichole Elizabeth DeMeré

2/18/16 8:21 AM

If you ask an inbound marketer, inbound marketing is not only the best thing since sliced bread – it’s the saving grace of marketing in general. Now, I will admit to having some bias towards Inbound. I think it works a helluva lot better for today’s customers who are becoming increasingly resistant to the “hard sell” tactics of outbound marketing.

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Topics: Customer Success

Two Mistakes I See SaaS Founders Make All The Time

Posted by Nichole Elizabeth DeMeré

2/16/16 7:14 AM

Software as a Service, and any subscription-based business model for that matter, relies on customers who stick with them. Attracting the “sticky” kind of customer is a science, some might even say an art. And the stakes for perfecting the acquisition of long-term, high-yield customers are high – they’ll make or break your business.

So why do I see SaaS founders making the same two mistakes over and over again? 

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Topics: Customer Success, customer development

It’s Not Just About Solving a Problem – It’s The Severity of The Problem.

Posted by Nichole Elizabeth DeMeré

2/9/16 8:13 AM

Finding “problem/solution fit” is one of the first tasks any aspiring entrepreneur must face. When you’re finding that problem to solve, it’s important to not just jump on the first problem that comes to mind – take the time to uncover a problem that has real pain and high stakes attached to it.

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Topics: Product Management

Customer Success by the Numbers: Using Data to Predict the Future

Posted by Nichole Elizabeth DeMeré

2/4/16 8:24 AM

A little precognition is a handy skill to have – too bad it’s not readily available. What is available? Data. Lots and lots of data.

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Topics: Customer Success

5 Worksheets You Need to Build Out Your Customer Development Strategy

Posted by Nichole Elizabeth DeMeré

1/21/16 9:40 AM

If you’ve read about the Product Death Cycle - a dire consequence of letting user feedback run you ragged - you may feel that asking prospective customers to guide your product development and marketing efforts is like waltzing on a pirate ship’s plank: One wrong step and you’re sunk. Yet, even though there are a myriad of missteps possible, customer development can save you from even more by giving you the precise information you need to find product/market fit.

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Topics: customer development

Most Useful Tools, Tips & Checklists for Collecting Qualitative Data

Posted by Nichole Elizabeth DeMeré

1/19/16 1:15 PM

Qualitative data – information gathered from ideal customers by open-ended questions – is the foundation of success for startups, SaaS companies, and anyone else who thinks they have a solution to a problem that could potentially make money. Asking real people pertinent questions allows entrepreneurs to avoid making costly assumptions, and most importantly, lays the groundwork for the kind of customer success that leads to retention and the potential for wild, insane, Google-level growth.

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Topics: SaaS Marketing

Gathering Qualitative Data for Customer Dev isn’t as Hard as You Think

Posted by Nichole Elizabeth DeMeré

1/15/16 11:45 AM

Qualitative data in the marketing world comes down to the kind of information you can only get from interacting with real people in the real world. Yes, it’s a little difficult to quantify responses to open-ended questions, especially when they’re told to you over a cup of tea, but the value of this information to startups and growing businesses should not be underestimated.

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Topics: SaaS Marketing

How to Save Your Product from Death by Good Intentions

Posted by Nichole Elizabeth DeMeré

1/6/16 7:27 AM

Gathering the wrong data can spell DEATH for your product. Sounds dire, doesn’t it? Just the kind of overblown shock tactic I usually do not recommend. Andrew Chen (Uber) shed some light on the Product Death Cycle, and it is very real.  If your product is inexplicably dying out from under you, there’s good news: You just might be able to bring it back to life.

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Topics: SaaS Marketing

The 4 Types of Churn, and Why Cancellation Isn’t One of Them

Posted by Nichole Elizabeth DeMeré

11/18/15 10:58 AM

This is an updated version of the original post that was published November 2015.

Churn is what you don’t want. It’s customers leaving you. Saying yes, then saying “Ah, changed my mind.” It’s the breakup we don’t see coming (if only we’d seen the signs sooner!), and it not only hurts our egos, it hurts our businesses.

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Topics: Customer Success, Churn, NoSaaSHoles

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