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Lauren Van Mullem

Lauren Van Mullem, who captures your authentic voice in a way that meets the needs of your specific audience, and her solid knowledge of on-page SEO will get your web content noticed. In fact, she literally wrote the book on marketing using Pinterest for the twenty women’s travel bloggers she managed on Wanderlust and Lipstick. Her theory is that to be a successful writer – and a valuable asset to any business – you have to have a gift with words and a mind for marketing. She works daily to develop both.
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Recent Posts

Giving Away the Secret to Startup Success: The Lean Startup

Posted by Lauren Van Mullem

6/13/14 3:36 PM

What stands between you and successfully launching your startup? It’s no mystery – take these hurdles for example:

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Topics: Promos & Giveaways

10 Tell-Tale Signs You Need Marketing Automation

Posted by Lauren Van Mullem

6/9/14 3:18 PM

10-Marketing

Let me tell you how not one, but three, businesses lost my money this week: They never called me back. I just bought my first home with my husband and let me tell you – the house hasn’t been touched since it was built in 1961. It needs a lot of work, and I’m more than willing to pay a painter, floor installer, and a good cleaning service to make some of that work go away. I’ve been mostly using website contact forms instead of calling because it’s more convenient, but I’ve noticed a curious trend: Nothing happens after I leave them all of my information. If they can’t be bothered to respond, I’ll give my money to someone who will.

These businesses need automated marketing. With every un-answered query, they’re losing hundreds of dollars. But the important question today is: Are you losing money too?

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Better Leads, Less Time: Why CEOs & Sales Love Marketing Automation

Posted by Lauren Van Mullem

4/28/14 10:21 AM

Dick had a system, or, more accurately, Dick was the system. Dick believed in personal customer service, but also knew that the leads contacting his flooring installation company came in three flavors: Just looking, Just pricing, and Just make my floors happen NOW!

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Topics: Marketing Automation

Boring Biz? Here's How the Pros Blog About Boring Industries

Posted by Lauren Van Mullem

3/19/14 2:44 PM

How to Blog for Boring Industries

Think your business is too “boring” for a blog? Think again. A good writer can make just about any subject compelling – and a good marketer can make your subject compelling to your target clientele. Here are the tricks we pull out of our sleeves when writing for “boring” industries. (We haven’t found an industry we think is truly boring yet).

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Topics: Content Marketing

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