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Lauren Van Mullem 6/13/14 3:36 PM 1 min read

Giving Away the Secret to Startup Success: The Lean Startup


What stands between you and successfully launching your startup? It’s no mystery – take these hurdles for example:

  • Long development time
  • Huge amounts of funding
  • Finding the right product-buyer fit

These are the problems that The Lean Startup book series aims to solve. Instead of spending months and years creating the product you’ve dreamt of – you stop short. You produce what’s called a “minimum viable product” that has only the essential features. This is the version you show to your first batch of clients, removing bugs and developing the product further based on user feedback. It’s a shortcut to finding product fit, instead of the old theory of “If you build it, they will come.” This ain’t no field of dreams friends.

3 out of 4 startups fail – according to the Wall Street Journal

Forbes pegs it as 8 out of 10.

Whichever publication you subscribe to, those numbers are appalling. And, the number-one reason for failure is: Not being in touch with what customers want. We’ve been reading The Lean Startup series at Inturact, and we like what it has to say about shortening product development cycles and meeting customer needs.

In fact, we like it so much, we’d like to share our books with you!

Tune in later this month for our Giveaway of six hardcover copies of -

Running Lean

Lean Analytics

Lean UX

Lean Startup

UX for Lean

Lean Customer Development

It’s everything you need to know about Lean business – and nothing’s more lean than getting them for free!

Want to learn more about Growth Hacking your startup? We've got the definitive guide.


Lauren Van Mullem

Lauren Van Mullem, who captures your authentic voice in a way that meets the needs of your specific audience, and her solid knowledge of on-page SEO will get your web content noticed. In fact, she literally wrote the book on marketing using Pinterest for the twenty women’s travel bloggers she managed on Wanderlust and Lipstick. Her theory is that to be a successful writer – and a valuable asset to any business – you have to have a gift with words and a mind for marketing. She works daily to develop both.