Fear of Abandonment: The irrational belief that one is in imminent danger of being personally rejected, discarded, or replaced.
At least for Ecommerce sites, this isn’t an “irrational belief” at all – you see it every day: Cart abandonment. Most online retailers experience high rates of cart abandonment and can’t understand why. “Why do you want to leave me?!” they plead, sounding a lot like the ex-boyfriend I had in college.
In fact, much like that ex-boyfriend, most retailers send you notes as if you didn’t leave, you just forgot about them. For a really long time. Is this effective? Well, as my ex-boyfriend could tell you, not one bit.
So what is? How do you woo your cart abandoner back to finalize their purchase?