Lauren Van Mullem

Lauren Van Mullem, who captures your authentic voice in a way that meets the needs of your specific audience, and her solid knowledge of on-page SEO will get your web content noticed. In fact, she literally wrote the book on marketing using Pinterest for the twenty women’s travel bloggers she managed on Wanderlust and Lipstick. Her theory is that to be a successful writer – and a valuable asset to any business – you have to have a gift with words and a mind for marketing. She works daily to develop both.

Blog Post by Lauren Van Mullem

Lauren Van Mullem9/12/18 9:25 AM2 min read

5 Steps to Map Marketing Content to The Buyer’s Journey

Here’s how to DIY your marketing cartography in 5 simple steps. Answer this question: Who ...

Lauren Van Mullem4/16/15 9:00 AM4 min read

Cart Abandonment & The Art of Wooing Your Customer

Fear of Abandonment: The irrational belief that one is in imminent danger of being ...

Lauren Van Mullem4/14/15 4:58 PM2 min read

The 2 Simple Metrics You Need to Grow Your SaaS Business

Metrics are the magic beans to growing your SaaS business. But not just any numbers will ...

Lauren Van Mullem4/2/15 1:09 PM3 min read

3 Signs That Sales & Web Marketing Are Not Working Together

Lately, I’ve been on a quest to find the perfect pair of eyeglasses to fit my giant face ...

Lauren Van Mullem3/24/15 5:35 PM2 min read

A 5 Step Checklist for International Ecommerce

It’s called the World-Wide Web for a reason – anyone, from anywhere (except maybe North ...

Lauren Van Mullem3/6/15 10:28 AM3 min read

Qualify Inbound Leads Faster and Save Your Sales Team Time

Inbound marketing not only increases your leads – when done right, it also increases the ...

Lauren Van Mullem12/13/14 10:06 AM3 min read

How to Balance Automated Marketing with the Human Element

Inbound Marketing is all about building relationships – really! That's what we’re doing ...

Lauren Van Mullem10/21/14 10:31 AM2 min read

What Do You Need More? Email Marketing or Marketing Automation?

Email marketing and marketing automation are connected, like Tiger Woods and his golf ...

Lauren Van Mullem10/20/14 3:44 PM3 min read

For Everything Churn, Churn, Churn

What is Churn and why is it killing your business? If you’re hiring an inbound marketing ...

Lauren Van Mullem8/12/14 9:50 AM1 min read

Customer Success: What it Means, and Why it’s the Next Big Thing

The “Next Big Thing” in online marketing is something that’s been here all along, though ...

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