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Christina Clemens

Check out all of the latest marketing blogs written by Christina Clemens, Inturact's Client Success Manager.

Recent Posts

How to Use SlideShare: The Marketing Sleeping Giant

Posted by Christina Clemens

11/6/15 9:30 AM

Which digital sharing platform is made from the stuff of marketers’ dreams? If you guessed SlideShare, you’re a winner.

This sleeping giant is only beginning to wake up and take on the marketing world with its full potential. If you're wondering how to use SlideShare for your marketing efforts, you've come to the right place. You can use this versatile platform beyond sharing slides and slide decks. While that in itself is pretty exciting, the actual benefits go much deeper. 

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Topics: Content Marketing, Marketing Strategy

PPC Tips To Keep You From Going Broke Using Google Adwords

Posted by Christina Clemens

10/5/15 9:34 AM

Pay-per-click marketing (PPC), also sometimes referred to as search engine marketing (SEM), generates clicks to websites in a non-organic fashion. Google AdWords is the most popular of all PPC options, given Google's leading position among search engines. It also offers a 27.7% clickthrough rate for the first position in mobile search ads on Google.

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Topics: PPC, Advertising

9 Tips to Share with Your Business’s Blogger

Posted by Christina Clemens

7/14/15 10:43 AM

 

You recognize the importance of great content marketing to the overall health and success of your business. You’ve entrusted that vital role in the hands of your blogger. But even the best of bloggers can benefit from a quick nudge from a few time-tested tips and tricks. We’ve compiled the nine most essential pieces for blogging that industry experts are using today. Go over it together, put them into practice, and watch those rewards come rolling in.

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Topics: Content Marketing, blogging

5 Ways Free eBooks Make Money

Posted by Christina Clemens

5/28/15 10:25 AM

Before we talk about eBooks, let’s introduce our real topic today.

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Topics: Content Marketing

Growth Hacking: Why Even Your Business Needs A Blog

Posted by Christina Clemens

5/21/15 1:06 PM

Why-your-business-needs-a-blog-1

As a business owner, you might be scratching your head when you see your competitors starting blogs on their websites. First of all, who has the time? And, depending on the industry, you might even wonder what they could possibly write about. Why might a construction company, for example, spend time writing bi-weekly posts - shouldn’t they spend their time remodeling kitchens instead? 

Blogging is a growth hacking technique that any business can use to increase traffic, convert leads, and close customers. Even if your business is strictly local, you can access hundreds, if not thousands, more customers online than you ever could through traditional marketing methods (unless you have the budget to buy a SuperBowl ad). To get these potential customers to notice you online, you have to make it onto the first Search Engine Results Pages (SERPs) for your business’ keywords.  After that, it's essential to write about blog topics that your readers and target buyer persona will find engaging.

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Topics: Growth Hacking, Search Engine Optimization, Content Marketing

Growth Hacking: The ModCloth Model

Posted by Christina Clemens

5/7/15 10:43 AM

If you study e-commerce growth like we do, you can’t ignore ModCloth – they do everything right. Starting out in the Carnegie Mellon dorm room of founder Susan Koger, this vintage clothing business grew from collecting thrift store finds to a 100-million-dollar online business. If you’re wondering how Susan and her husband Eric did it – you’re not alone! 

Most of their growth hacking techniques are related to principles around inbound marketing. Inbound marketing refers to the efforts of producing quality content and using methods that attract prospective customers to a company or product versus outwardly approaching them. On the contrary to traditional marketing efforts, inbound focuses on aligning your content with customer’s needs and interests. (Click to Tweet!) There are many takeaways that we can learn from ModCloth’s growth hacking. We’ll look at their website to see how you can take on a similar approach with your inbound marketing efforts.

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Topics: Growth Hacking, Inbound Marketing, E-Commerce

How to Calculate the ROI of your Inbound Marketing Strategy

Posted by Christina Clemens

4/23/15 1:33 PM

Calculating the real dollar value of your inbound marketing strategy is notoriously difficult. Can you really put a price-tag on a blog post? Well, breaking it down by the blog post might be well-nigh impossible, but when it comes to finding the real value of your marketing plan – yeah, we can do that. Here’s how.

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Topics: Content Marketing

Why Guest Post? The Real ROI Behind Writing for Free

Posted by Christina Clemens

4/7/15 4:36 PM

Guest Posting isn’t new – far from it. It’s a technique people and companies have used since the dawn of Blogdom to build their reputations, increase their reach, establish themselves as experts, and of course, build high-quality backlinks. In short, it’s Free Advertising that gives you street cred. So the real question is: How do backlinks and street cred help pay your bills?

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Topics: Content Marketing, Guest Posting

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