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Christina Clemens

Check out all of the latest marketing blogs written by Christina Clemens, Inturact's Client Success Manager.

Recent Posts

The Steps to Follow for Proper SaaS Marketing Distribution

Posted by Christina Clemens

11/16/16 2:30 PM

 It doesn’t matter how great your product is, or how much effort you put into marketing it with excellent content. Proper SaaS marketing content distribution is a non-negotiable component of every successful campaign. If your marketing efforts aren’t in front of the right audience, you might as well be lighting money on fire.

Don’t spend your time curating excellent content only to let it go to waste. These three steps can help your marketing efforts land in front of eager customers.

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Topics: SaaS Marketing, Content Marketing

10 Psychological Mind Games That Will Increase Your Conversions

Posted by Christina Clemens

11/11/16 8:00 AM

Companies developing content marketing strategies are understandably eager to unlock the psychological tricks and secrets of successful content marketing. Content marketing is not magic: give your readers excellent content on a channel they're able to find and access, then tailor your content to their needs.

Voila! A successful content marketing strategy.

Psychological tricks are the icing on the content marketing cake. They sweeten the value of your marketing strategy, but they can't act alone. To get the most out of content marketing, you need compelling content and at least a handful of these psychological tricks.

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Topics: Content Marketing, Lead Conversion

Inturact Named Finalist for the US Search Awards

Posted by Christina Clemens

9/29/16 10:00 AM

We are over the moon to share with you that Inturact has been included on the short list of potential recipients for the “Best Use of Content Marketing” from the 2016 U.S. Search Awards for our work with SpinalCord.com! The prestigious award ceremony, which is in its 4th year, is being held in Las Vegas on October 12 in conjunction with Pubcon’s Annual Marketing Conference.

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Topics: Inturact, Industry News

5 Tips for Creating Effective Lead Nurturing Campaigns for SaaS

Posted by Christina Clemens

9/13/16 10:00 AM

So your business is raring to go, and your marketing plan is all set. You’re ready to capture those all-important leads and dazzle them with everything your product has to offer. However, once you have finally gotten the attention of your ideal customers, what then?

As strange as it may seem, some businesses never fully develop that critical next step. Getting a prospect’s attention is only the beginning of a long road toward transforming your fresh leads into the loyal customers and promoters of your business that you so sorely need for success (read more about that in the SaaS Marketing Journey). This is precisely where lead nurturing campaigns for SaaS kick in.

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Topics: Lead Conversion, Lead Nurturing, SaaS Leads

The SaaS Marketing Journey: Success

Posted by Christina Clemens

8/4/16 2:34 PM

At this point, we’re roughly midway through the process. The Attract, Convert and Experience stages have led your prospects through the steps to become users of your product, but now the time has come to unlock the next achievement in your customer development. Subsequent installments of our full breakdown will explain the remaining stages. At this time, however, we’ll detail the next part of the SaaS Marketing Journey, the Success phase.

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Topics: SaaS Marketing, SaaS Marketing Journey

Why Timing is Everything in the Customer Onboarding Process

Posted by Christina Clemens

6/21/16 9:15 AM

With everything vying for consumers’ attention nowadays, finding a way to get your target audience to take notice of your SaaS business over your competition is hard enough. However, that uphill battle really kicks into high gear once prospective customers enter the onboarding process.

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Topics: User Onboarding, Customer Success

The SaaS Marketing Journey: Convert

Posted by Christina Clemens

5/18/16 2:33 PM

As subscription models rise in popularity, Software as a Service products are fast evolving from the new frontier to the industry forefront. Because of this continual need to win and retain customers, the significance placed on a scalable, customized marketing strategy has never been stronger. While SaaS marketing previously held mostly to the established strategies used by inbound marketing (as illustrated in a popular HubSpot infographic), the changing nature of the industry has demanded the development of an updated methodology.

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Topics: SaaS Marketing, SaaS Marketing Journey

How SaaS Companies Can use HubSpot Workflows

Posted by Christina Clemens

5/2/16 3:41 PM

So, you've gotten some pretty darn good leads lately, and a few others that might stick...but where do you go from here? You could solely target the highly qualified leads, or you can continue to nurture both sets.

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Topics: SaaS Marketing, HubSpot, Workflow Optimization

Poor Marketing Automation Killed the SaaSy Cat

Posted by Christina Clemens

4/18/16 1:55 PM

You’ve been on this road before and you recognize the signs.

They sign up for a free trial, and never click another button. They’ve dropped off the face of the earth for all you know. So you send them an email extending their free trial, and sweeten the deal with a freebie offer.

They open that email (of course they do!), only to discover that the product they would have paid for (probably…eventually…when they found the time) is essentially free to them, and that sends them into a tailspin of questioning your credibility as a company and the worth of your SaaS product.

Marketing automation just created a roadblock – in fact, it may have blown up a whole bridge on your highway to Salesville.

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Topics: Content Marketing, Marketing Automation

The Better Buyer Persona: Using Predictive Personas to Improve Product Management

Posted by Christina Clemens

4/11/16 11:00 AM

Meet Lisa. Lisa is a 35 year old mother of one with a 4-year university degree who works full-time as an executive assistant for a Fortune 500 company. She’s so busy, she can barely find time for grocery shopping, and when she does make it to the store, she invariably forgets her shopping list. Lisa is also relatively useless as a Buyer Persona.

Surprised?

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Topics: Content Marketing, Buyer Persona, SaaS Marketing, Product Development

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