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Victoria Casal-Data

Check out all the latest marketing blog posts from Victoria Casal-Data.
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Recent Posts

Don't Make These Rookie Inbound Marketing Mistakes

Posted by Victoria Casal-Data

8/14/15 10:23 AM

“If you’re not failing now and again, it’s a sign you’re not doing anything innovative.” - Woody Allen

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Topics: Inbound Marketing, Marketing Goals, Marketing Strategy

The Mobilegeddon Effect is Here to Stay, Ready to Survive it?

Posted by Victoria Casal-Data

8/4/15 12:39 PM

Unfortunately, not every website is built to survive mobile devices. What does this mean? Although they look great on desktops computers, the truth is that almost 81% of smartphone users product search from a smartphone, and 50% of those people make decisions based on those searches. This means that if your website is not mobile-friendly, you might lose a sale or two... hundred- who knows! Moreover, you might just lose the battle against big and mighty Google. 

As we’ve warned you earlier this year, Google is now making it a must: your website should be mobile optimized. (Click to Tweet!) What used to be a best practice then is now a requirement. The Mobilegeddon effect is here to stay.

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Topics: Mobile, mobilegeddon

The 5 Most Important Tips for Creating Impressive Case Studies

Posted by Victoria Casal-Data

7/7/15 12:23 PM

 

Clients don’t just come to you; they do their research—and a lot of it. They are looking for results in your past projects. While testimonials are a solid way to show them your value as a company, case studies do so differently; they show tangible results and processes.

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9 Reasons Digital Marketers Should Consider Obtaining Certifications

Posted by Victoria Casal-Data

6/25/15 10:19 AM

Being an inbound digital marketer today means that you’ll never stop learning. From changes in Google algorithms to weekly CMS platform updates, it can become pretty overwhelming if one does not keep up. The theories regarding the direction of digital marketing are in constant flux themselves, even beyond the constant platform updates, and there is always something new to try or discover.

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The 4 Biggest Marketing Ideas to Steal from the SaaS Community

Posted by Victoria Casal-Data

4/21/15 1:54 PM

SaaS companies are pretty much everywhere; from the music we listen to (Spotify), to the shoes we wear (Shoedazzle) and the food we eat (Plated.com). These businesses are models of convenience and affordability, but that's not the only reason they've integrated themselves into our lives. The most successful SaaS companies have won us over with their marketing strategies. 

Great SaaS companies want to be part of their clients' world in every aspect, and it shows.

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Topics: Content Marketing, Buyer Persona, SaaS Marketing, Marketing Strategy

Should Your Website Speak Español? 4 Reasons to Translate Content into Spanish

Posted by Victoria Casal-Data

1/28/15 9:00 AM

Did you know that Spanish is, by far, the most spoken non-English language in the U.S.? According to Pew Research Center, 34.8 million people nationwide today are of Hispanic descent and speak Spanish at home. Another Pew Research Center study published in a 2013 article revealed that 78% of Spanish speakers go online frequently on mobile devices, desktops, and laptops – up from 64% in 2009. Those numbers are expected to increase substantially within the next few years.

With statistics like that, you’d better believe that your business’ success depends on digital content that speaks to a multi-cultural public!

Translated website content and advertising collateral will allow you tap into the vast Spanish-speaking market in the U.S. and abroad. For businesses looking to go that extra mile and have a competitive edge, bilingual websites, landing pages, or online ad campaigns present great opportunities to attract a whole new demographic and build trust over time. After all, you are looking to build connections with as many people as possible, right?

If you need some more convincing, here are four reasons why translation or bilingual copywriting services can increase your sales and strengthen your brand.

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Topics: Content Marketing, Spanish Translation

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