“Most people do not listen with the intent to understand, they listen with the intent to reply.”
Steven R. Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change.
Good leaders, good marketers, and good business owners … They all know the importance of listening. Listening is key, key to leading, key to marketing, and key to effective anything. (Click to Tweet) The problem is, listening is hard in the world of digital marketing -- AKA Instant Gratification Land.
Business Owners and CEO’s require instant results from their marketing heads. That makes listening impossible -- Right? Well, yes. If you believe listening is sitting on a patio, with a sweet tea and hours of free time. And, let’s be honest here, you aren’t the one who needs to learn to listen, the individual running your marketing efforts is.