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Christina Clemens

Check out all of the latest marketing blogs written by Christina Clemens, Inturact's Client Success Manager.

Recent Posts

Think You Need SaaS Marketing? Think Again

Posted by Christina Clemens

7/27/17 10:36 AM

Any online business is only as good as its marketing. After all, if prospective customers cannot find you online, it doesn’t matter how outstanding your product or service is, right? SaaS businesses are no exception, but just because marketing is key to the business model, that fact alone doesn’t mean that you can launch a successful campaign at any point and expect results. In order to make the most of the resources involved in successful marketing, there’s a great deal of work that must be done first.

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Topics: SaaS Marketing, KPIs, SaaS Consulting

Customer Success vs. Customer Service: What's The Difference?

Posted by Christina Clemens

5/26/17 4:00 PM

The long-term success of any business boils down to its relationship with customers. How your target audience sees your company and the value they prescribe to your product can greatly affect whether you can outshine your competition and gain market share. However, so much focus is placed on customer service that many businesses are missing out on perhaps an even more pivotal concept, namely that of customer success.

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Topics: Customer Success, SaaS Marketing Tips

Customer Success Content Will Save Your SaaS

Posted by Christina Clemens

5/19/17 1:17 PM

All successful business owners know that the key to their success is due to the customer’s satisfaction. The customer always comes first. Being proactive about the customer’s needs by going out of your way to anticipate them will undoubtedly provide you with a satisfied and consistent customer base.

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Topics: Customer Success, SaaS Marketing Journey

Why Is It Crucial To Establish Your Ideal Customer Profile?

Posted by Christina Clemens

5/17/17 2:12 PM

One of the most critical decisions you can make for your business is your target audience. Before you even start to develop the concept behind your venture -- and this is especially true for the subscription-based model used by SaaS businesses -- it is an absolute necessity to know who your customers are. Such an understanding early on in your business will guide the many decisions ahead and make it that much easier to connect with your customer base.

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Topics: Buyer Persona, SaaS Marketing Journey, Ideal Customer Profile

What Is a Marketing KPI Dashboard and Why You Should Have One

Posted by Christina Clemens

2/2/17 12:47 PM

In the perpetual quest to effectively market your product, it’s easy to get stuck in a rut. But if you just keep doing the same thing, you’re not going to get different results. Too many marketing professionals think the solution to every marketing dilemma is to continually throw money at a problem.

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Topics: KPIs, Marketing Dashboard

Lead Nurturing Campaigns: Don't Let Leads Fall Through The Crack

Posted by Christina Clemens

1/19/17 4:09 PM

Every lead is a potential customer. Every customer is a potential brand advocate. And every potential brand advocate has the power to keep your business afloat when times get tough. But most leads are lost before they have a chance to turn into anything at all.

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Topics: Lead Nurturing

Increasing Lead Quality: The What, How, and Why of Progressive Profiling

Posted by Christina Clemens

11/21/16 10:39 AM

When a person initially visits a website, they're not sure whether or not they are going to find what they’re looking for. Obviously, you want to provide it for them. So how are you to know exactly what it is they desire? The easy thing to do is throw a bunch of options at them and hope they choose one, but this will only overwhelm them.

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Topics: Buyer Persona, Predictive Personas, Progressive Profiling

The Steps to Follow for Proper SaaS Marketing Distribution

Posted by Christina Clemens

11/16/16 2:30 PM

 It doesn’t matter how great your product is, or how much effort you put into marketing it with excellent content. Proper SaaS marketing content distribution is a non-negotiable component of every successful campaign. If your marketing efforts aren’t in front of the right audience, you might as well be lighting money on fire.

Don’t spend your time curating excellent content only to let it go to waste. These three steps can help your marketing efforts land in front of eager customers.

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Topics: Content Marketing, SaaS Marketing

10 Psychological Mind Games That Will Increase Your Conversions

Posted by Christina Clemens

11/11/16 8:00 AM

Companies developing content marketing strategies are understandably eager to unlock the psychological tricks and secrets of successful content marketing. Content marketing is not magic: give your readers excellent content on a channel they're able to find and access, then tailor your content to their needs.

Voila! A successful content marketing strategy.

Psychological tricks are the icing on the content marketing cake. They sweeten the value of your marketing strategy, but they can't act alone. To get the most out of content marketing, you need compelling content and at least a handful of these psychological tricks.

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Topics: Content Marketing, Lead Conversion

How to Get Personal with Content Marketing without Being Creepy

Posted by Christina Clemens

11/3/16 2:07 PM

Imagine if you could give every visitor to your site an experience targeted particularly to their interests. Doing so might be easier than you think. You don't need to write special content catering to various demographics and interests. And you certainly don't have to write personally tailored posts.

All you need is a bit of information about your readers. From there, you can start targeting your posts to their idiosyncratic content consumption habits. Here's how to thread the needle between custom-tailored content and creepy intrusiveness.

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Topics: Content Marketing, Buyer Persona, customer development

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