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SaaS Metrics Glossary

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ARPA or ARPU: Average Revenue Per Account or Unit

Average Revenue per Account (sometimes known as Average Revenue per User or per Unit), usually abbreviated to ARPA, is a measure of the average revenue generated per account, typically per year or month. You could also say that it represents the Average Revenue per Customer, but remeber that a customer may have more than one account depending on your product/services characteristics.

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