--- title: "ARPA or ARPU: Average Revenue Per Account or Unit" description: ARPA is a measure of the average revenue generated per account, typically per year or month --- [![Inturact](https://www.inturact.com/hs-fs/hubfs/inturact-logo.png?width=320&height=132&name=inturact-logo.png "Inturact")](https://www.inturact.com) - [SaaS Growth Services](https://www.inturact.com/saas-growth-services) - [B2B SaaS Marketing](https://www.inturact.com/saas-marketing-consultation) - [B2B SaaS Consulting](https://www.inturact.com/saas-consulting-services) - [Blog](https://success.inturact.com/blog) - [Company](https://www.inturact.com/about-us) - [Meet The Team](https://www.inturact.com/meet-the-inturact-team) - [Inturact Capital](https://capital.inturact.com) - [SaaS Growth Services](https://www.inturact.com/saas-growth-services) - [B2B SaaS Marketing](https://www.inturact.com/saas-marketing-consultation) - [B2B SaaS Consulting](https://www.inturact.com/saas-consulting-services) - [Blog](https://success.inturact.com/blog) - [Company](https://www.inturact.com/about-us) - [Meet The Team](https://www.inturact.com/meet-the-inturact-team) - [Inturact Capital](https://capital.inturact.com) [![](https://no-cache.hubspot.com/cta/default/333468/c2984fc6-0932-4e9d-a17b-556cbde8897a.png)](http://cta-redirect.hubspot.com/cta/redirect/333468/c2984fc6-0932-4e9d-a17b-556cbde8897a) Menu - [Testimonials](https://www.inturact.com/testimonials) - [Contact](https://www.inturact.com/about-us/contact-us) # ARPA or ARPU: Average Revenue Per Account or Unit ### Get The Latest SaaS Marketing Breakthroughs Right to Your Inbox. ### Subscribe to Email Updates ## [ARPA or ARPU: Average Revenue Per Account or Unit](https://www.inturact.com/saas-metrics/arpa-average-revenue-per-account) Average Revenue per Account (sometimes known as Average Revenue per User or per Unit), usually abbreviated to ARPA, is a measure of the average revenue generated per account, typically per year or month. You could also say that it represents the Average Revenue per Customer, but remeber that a customer may have more than one account depending on your product/services characteristics. Average revenue per account allows for the analysis of a company's revenue generation and growth at the per-unit level, which can help investors to identify which products are high or low revenue-generators. ## How to calculate ARPA? To calculate the ARPA, a standard time period must be defined. Most subscription business operate monthly but you can always calculate it yearly or quarterly according to your plans and billing options. The total revenue generated by all customers (paying subscribers) during that period should be divided by the number total number of customers. **ARPA** = MRR / Total # of Customers   View Upcoming Content #### [![feed-icon-14x14](https://www.inturact.com/hs-fs/file-1780746067-png/images/feed-icon-14x14.png)  View RSS Feed](http://feeds.feedburner.com/Inturact-Blog) ### Search Inturact ### Recent Posts ### Posts by Topic - [ACV (Annual Contract Value) (1)](https://www.inturact.com/saas-metrics/tag/acv-annual-contract-value) - [ARPA (1)](https://www.inturact.com/saas-metrics/tag/arpa) - [ARR (Annual Recurring Revenue) (1)](https://www.inturact.com/saas-metrics/tag/arr-annual-recurring-revenue) ### Who We Are Inturact is a SaaS Consulting and integrated SaaS Marketing Agency. Our focus is to align your digital marketing with your sales objectives, using the latest technological solutions to expand your reach, retain more customers, and increase your revenue. Our team’s specialties cover B2B SaaS Growth Consulting & Product Marketing, Inbound Marketing, Growth Hacking, Web Design & Development, Content Marketing, Graphic Design, Analytics Tracking & Setup, Data Analysis and the entire [SaaS Marketing Journey](https://www.inturact.com/the-saas-marketing-journey) – everything you need to turn your product from an immovable object to an unstoppable force. ### What’s New @ Inturact **![inturact-footer-logo](https://www.inturact.com/hs-fs/file-427134147-jpg/images/inturact-footer-logo.jpg)** **Phone:** 877.519.0555 **Email:** connect@inturact.com ### Follow Us [![Facebook](https://www.inturact.com/hs-fs/file-503595203-png/images/facebook.png)![Facebook](https://www.inturact.com/hs-fs/file-503520538-png/images/facebook-over.png)](http://facebook.com/inturact) [![Twitter](https://www.inturact.com/hs-fs/file-505452226-png/images/twitter.png)![Twitter](https://www.inturact.com/hs-fs/file-508377040-png/images/twitter-over.png)](http://twitter.com/Inturact) [![LinkedIn](https://www.inturact.com/hs-fs/file-506687552-png/images/linkedin.png)![LinkedIn](https://www.inturact.com/hs-fs/file-500333839-png/images/linkedin-over.png)](http://www.linkedin.com/company/inturact) [Privacy Policy](https://www.inturact.com/privacy-policy) | [Brand Assets](https://www.inturact.com/brand-assets)