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Mary Clark Rardin

Check out all the latest marketing blog posts from Mary Clark Rardin.
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Recent Posts

5 Quick Tips On Marketing Your SaaS Product

Posted by Mary Clark Rardin

8/6/15 3:03 PM

As an owner or executive of a SaaS company, you know that marketing your B2B product is unlike marketing any other traditional service or item. SaaS companies like yours are in the unique position of needing to acquire new customers quickly and upsell current customers regularly to maximize customer lifetime value.

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7 Ways to Ensure A/B Testing Happens for your SaaS Company

Posted by Mary Clark Rardin

7/2/15 9:42 AM

Looking for a way to determine which marketing efforts are really paying off for your SaaS company? It's time to try A/B testing. This method simplifies optimizing for conversions by comparing two variables at a time. Since SaaS business is all about the customer experience, AB testing is a great way to ensure that you are listening to your customer and their needs. 

For example, say you want to know the best way to word a call to action (CTA) to drive more free trial downloads for your services. Start by selecting two different CTAs to compare and don't change any other copy on the page in question. Then, randomly assign which CTA will appear for each visitor on your website. The one that churns more sign-ups for the free trial is your winner.

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Topics: SaaS Marketing, A/B Testing

5 Highly Requested HubSpot COS Features

Posted by Mary Clark Rardin

6/11/15 9:58 AM

HubSpot announced its Content Optimization System in 2013 and it’s been giving WordPress a run for its money ever since. The system allows users to integrate their inbound marketing techniques with optimized content and a responsive site.

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