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Guest Blogger - James D. Burbank

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Know Thy Customer: The Difference Between a Startup that Sinks or Swims

Posted by Guest Blogger - James D. Burbank

4/22/16 10:54 AM

The word "crucial" gets thrown around a lot. Scratch that. The word "crucial", together with all of its approximate synonyms such as decisive, essential, imperative, vital or pivotal, is experiencing an overuse of staggering levels. Nowhere is this more noticeable than in business articles where every little thing, no matter how miniscule, can be (and is) described as crucial depending on what the writer needs.

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Topics: Buyer Persona, startup

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