(Re-)introducing Google Trends
Markets are always moving. Some market trends are easily recognized, such as growth or decline tied to a time of the year (consider, for example, the market trend for a costume retailer – October would certainly be a hot month). Having knowledge of predictable market trends can help inbound marketing agencies and marketers stay insulated from risk, but what about trends without obvious origins? A clever explanation about how an unusually cold winter (that affected buyer confidence in a related market) might actually be true, but it’s only as true as your ability to persuade your client (and arguably, yourself). Having data is a good start.