Stealthseminar Case Study
33% Increase In New Monthly Customers
Company
StealthSeminar
Business Type
B2B SaaS Automated Webinar Platform
Services Inturact Provided
User Onboarding, SaaS Consulting, Demand Generation, Inbound Marketing, Web Design & Development, SEO
Technology Mix
Intercom, Appcues, InnerTrends, WordPress
The Challenge
Successfully Onboard New & Current Customers
StealthSeminar had a challenge of onboarding new signups while also migrating current customers to their new platform. This balance was important to get right in order to have a successful launch of the 2.0 version of the product.
User Onboarding Process
The Key Actions Required for the Move
New Website
StealthSeminar came to Inturact looking to over double their customer base in 12 months. We knew that we would need to present the product with the right look and messaging to speak to their ideal customer and reflect the new product being, as well as, the new acquisition model.
User Onboarding Process
After reviewing the new product Inturact mapped out and implemented a strategic user onboarding process that incorporates triggered emails, in-app messages and a checklist to take the user through the product and shows its full value efficiently.
Customer Engagement Tracking
In order to understand what is and is not working within the new product and free trial customer acquisition model we utilized InnerTrends to track and analyze customer engagement with the product. From this we are able to pinpoint the highest growth opportunities.
The Results
Growth Breakdown After 9 Months
33
Increase in New Monthly Customers
50%
Free Trial to Customer Onboarding Rate
After 9 months StealthSeminar had a new product, new website and new acquisition model that increased their monthly opportunities and converted in 33% more new customers each month.