We built the foundation for the user onboarding strategy by first identifying the ideal customers and their key pain points, frustrations and motivations. What were the 5-7 steps needed to get someone to that 'aha' moment where they realize the value of the promise. We identified the actions to track inside the app, as well as implementing the tools to measure and improve the onboarding funnel.
We developed and setup the emails, in-app messages and in-app walkthroughs necessary to make customers reach that 'aha' moment. Additionally, we created an onboarding analytics audit and implemented tracking. From there we set up dashboards to visualize the funnel to show what parts of the onboarding were working, and which parts needed product or process improvements.
A circular process we ran until the user onboarding funnel reached our specified goals, such as: Higher conversions, Decrease churn, Increased revenue and profits, Lowered CAC, Increased LTV and Increased ARPU.
After only 7 months of working with Inturact, Hellopeter implemented a new user onboarding process resulting in a 79% increase in successful activation with a steady growth in paid upgrades to premium subscriptions.
Inturact is a SaaS Consulting and integrated SaaS Marketing Agency. Our focus is to align your digital marketing with your sales objectives, using the latest technological solutions to expand your reach, retain more customers, and increase your revenue. Our team’s specialties cover B2B SaaS Growth Consulting & Product Marketing, Inbound Marketing, Growth Hacking, Web Design & Development, Content Marketing, Graphic Design, Analytics Tracking & Setup, Data Analysis and the entire SaaS Marketing Journey – everything you need to turn your product from an immovable object to an unstoppable force.