Online reviews for small businesses in South Africa
User onboarding optimization, Sales enablement, SaaS opportunity tracking
HubSpot, Intercom, InnerTrends, DataBox
We built the foundation for the user onboarding strategy by first identifying the ideal customers and their key pain points, frustrations and motivations. What were the 5-7 steps needed to get someone to that 'aha' moment where they realize the value of the promise. We identified the actions to track inside the app, as well as implementing the tools to measure and improve the onboarding funnel.
We developed and setup the emails, in-app messages and in-app walkthroughs necessary to make customers reach that 'aha' moment. Additionally, we created an onboarding analytics audit and implemented tracking. From there we set up dashboards to visualize the funnel to show what parts of the onboarding were working, and which parts needed product or process improvements.
A circular process we ran until the user onboarding funnel reached our specified goals, such as: Higher conversions, Decrease churn, Increased revenue and profits, Lowered CAC, Increased LTV and Increased ARPU.
After only 7 months of working with Inturact, Hellopeter implemented a new user onboarding process resulting in a 79% increase in successful activation with a steady growth in paid upgrades to premium subscriptions.