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Guest Blogger - Jyoti Bhandari7/9/15 12:18 PM3 min read

Make Your Social Media Design Match Your Online Marketing Strategy

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How to Choose Right Social Media Page Design That Supports Your Online Marketing Strategy

[Image Source: Designhill] 

Are you looking for an awesome social media page design that supports your online marketing strategy? A design that speaks a ton about your brand and business and tickles pink the fancy of your target audience! A design that’s so awesome that your target audiences have absolutely no choice but to fall in love with your brand.

Find the Perfect Social Media Page Design

A fair share of people strongly believe that finding that perfect social media page design that can complement a brand’s online marketing strategy is too daunting of a task. However, with the ever-increasing number of custom design crowdsourcing marketplaces, it’s not entirely out of the realm of possibility.  

For example, social media page design contests by Designhill, offer umpteen opportunities to source in a creative, novel and durable social media page design that can summon the desired attention and interest from your target audience and perfectly support your online marketing strategy.

Explore the Potential of Details 

Now, that you’ve already launched a social media page design contest and unique designs have started pouring in, how do you cherry-pick the ones that aren’t clichéd? Well, the answer is pretty simple, you look for details. Look for the designs that present images, fonts and colors in a balanced way to take elements of your brand and showcase it to the world in a way that’s even more awesome. Remember, it’s only details in your social network page that can make a positive difference to your otherwise humdrum online marketing strategy.

Take the Bull by Its Horns

With almost every other brand dotting the social media landscape, it’s not just enough to grab your audiences’ attention. Rather, it’s important to hold it back till the time they have spent money on your products or services. Inc.com reveals that as a business you’ve got just eight seconds to grab someone’s attention with their social media page design, bring your brand to their attention, and make them curious enough to investigate further. Therefore, make sure that your social media page design is able to capture your target audience’s interest right from the get-go.

Carefully Organize the Vital Elements 

Proper organization of different elements in your social media page design is the key to success of your digital marketing strategy. Therefore, make sure your social media page design is built on essentialities that are easily identifiable.  For instance, you must make sure that your contact details easily discernible and your logo is clearly visible. Also, the placement of elements must not clutter your social media page. 

Leverage Perfect Images

Now, when we’re talking about images, it is vital to know that sticky images go a long way in enhancing the visual appeal of your social media page. Use images that showcase different colors of your brand’s personality and at the same time appeal to your audiences. But make sure to follow the rules of the game to the tee. Do well to abide by the image posting guidelines of the social media channel that you’re using. 

Be Responsible, Get Responsive Images 

Mobify.com reveals that over 1.2 billion people access the web from their mobile devices and no one screen size has more than 20% of the market share. Around 61% of people have a better opinion of brands when they offer a good mobile experience. Quite expectedly, you need to post images and photos that are responsive and aptly fit the changing screen sizes providing an optimal viewing experience. 

So, if you believe your social media page is unable to couple to support your digital marketing strategy to define your brand in totality, then it’s time for a revamp. Go ahead and source in a creative, durable and novel social media page design because it’s never too late to put things back on track and see your business grow.  


Hopefully you have plenty of ideas to take away and apply to your social media design. Now, don't forget that the quality of your social content is equally as important as well. Check out our visual guide on how to create the perfect LinkedIn company page. 

Create The Perfect LinkedIn Company Page

Guest Blogger - Jyoti Bhandari

Jyoti Bhandari is a blogger and in his spare time, he generally writes on topics concerning design, E-commerce and startups. When not writing, he enjoys spending his time playing video games and watching cartoon movies!

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