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Kris Hughes

Kris Hughes is the Founder of brand strategy, ghostwriting and fractional marketing agency Zanate Ventures, based in Austin, Texas. Kris has over a decade of experience in content strategy, digital publishing, editorial management and SaaS content marketing which he applies to help his solopreneur clients to optimize their digital presence to transform their businesses.

Recent Posts

How to Make Cold Pitching and Cold Calling Work

Posted by Kris Hughes

11/15/22 1:07 AM

Cold pitching can be an effective way to generate leads, but there's a lot of stigma around it—especially among software buyers. As it turns out, over 75% of cold-outreach emails never get opened.

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Topics: Cold calling

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