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Spinal cord, inc. Case Study

From 0 to 87k Visits / Month in 1 Year

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Company

Spinal Cord, Inc.

Business Type

B2C
(Medical/Legal)

Services Inturact Provided

Inbound Marketing & Web Design / Development

Technology Mix

HubSpot for Blog, HubSpot COS for Website and all Marketing Automation, HubSpot CRM for Sales, CallRail Call Tracking, SnapEngage Live Chat

The Challenge

New Site Creation & Obtain Qualified Leads Through Inbound Marketing Tactics

SpinalCord.com was simply an idea when Dale Swope, from Swope Rodante, P.A., approached Inturact. In order to get started, Inturact needed to design, develop, and launch a website on the newly chosen SpinalCord.com domain in order to deliver leads within a 3-month period. We chose to create the marketing stack around HubSpot in order to have a single tool that could centralize the efforts of both Inturact and SpinalCord.com’s teams.

Inturact worked on a project with our firm and we were extremely pleased with the process and the results. I would recommend Trevor and his team to anyone in need of a website and software development work.

Case-Study-Quotes

- Swope, Rodante P.A.

Action Summary

Launching a New Site & Building Organic Traffic

Website Creation & Optimization

Built and launched 65 optimized website pages in first two months, including a responsive directory and custom mega menu navigation. The creation of the custom menu was actually featured on the HubSpot Designers Blog.

Full Site Content Strategy

Implemented and maintained rigorous content publishing schedule of 12 optimized blog posts, 8 optimized website pages per month. Created blogs, 1 targeted eBook per quarter, 1 infographic, downloadable offers, and targeted content landing pages.

Inbound Marketing Tatics

Drove strategic keyword rankings within the first 12 months for competitive relevant terms. Decreased Facebook ad costs through quality implementation from $0.39 CPC to below $0.10 CPC. Acquired 1,491 leads in 12 months.

The Results

The Growth Breakdown After 12 Months
176864

Visitors
1491

New Contacts & Leads

All of this in an industry that only has 12,500 new incidents per year nationwide.

Who We Are

Inturact is a SaaS Consulting and integrated SaaS Marketing Agency. Our focus is to align your digital marketing with your sales objectives, using the latest technological solutions to expand your reach, retain more customers, and increase your revenue. Our team’s specialties cover B2B SaaS Growth Consulting & Product Marketing, Inbound Marketing, Growth Hacking, Web Design & Development, Content Marketing, Graphic Design, Analytics Tracking & Setup, Data Analysis and the entire SaaS Marketing Journey – everything you need to turn your product from an immovable object to an unstoppable force.

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