SaaS Consulting, Demand Generation, Inbound Marketing, Paid Marketing, Sales Optimization & Enablement, Web Design & Development, SEO
HubSpot Marketing & CRM, Intercom, AskNicely, Segment
We started by implementing a new website design and creating a content strategy. In the content strategy we focused on organizing the process, optimizing old content, mapping content to the Buyer’s Journey and strategically planning new content creation.
Silvertrac was up against competitors with bigger budgets to spend on paid advertisement and they needed a creative, effective marketing strategy to utilize inbound marketing to differentiate themselves from their competition without the expensive digital ads.
Lead nurturing sequences and workflows were created in the first quarter and implemented to more effectively use already existing content and integrate in new content offers, blogs, podcasts and landing pages.
After 6 months Silvertrac Software increased their visitors by 483%, increased their leads by 629%, and grew their customer base by 12%.