Starting with understanding who your customers are is always the foundation for growth. We started with Jobs-To-Be-Done Research to extract the primary job performer. From here we parsed the data and worked through a positioning exercise that helped pinpoint the messaging and language for the site, emails and even influenced the product roadmap.
Strategy & Execution
We built the foundation for putting inbound marketing in place for consistent organic growth to then be able to layer on other growth efforts for scaling. Additionally, we developed and setup the emails, in-app messages and in-app walkthroughs necessary to make customers reach that 'aha' moment. Additionally, we created an onboarding analytics audit and implemented tracking. From there we set up dashboards to visualize the funnel to show what parts of the onboarding were working, and which parts needed product or process improvements.
Optimization
We run a circular optimization process until growth is measurable, repeatable and predictable. The user onboarding funnel reached our specified goals for scale, such as: Higher conversions, Decrease churn, Increased revenue and profits, Lowered CAC, Increased LTV and Increased ARPU.
The Results
Growth Breakdown After 4 Years
0K
Starting MRR
50k
Ending MRR
The marketing team at Inturact was a part of growing SendX from the beginning and did an amazing job growing from nothing to a $50k MRR company.
