Starting with understanding who your customers are is always the foundation for growth. We started with Jobs-To-Be-Done Research to extract the primary job performer. From here we parsed the data and worked through a positioning exercise that helped pinpoint the messaging and language for the site, emails and even influenced the product roadmap.
Strategy & Execution
We were able to find a scalable paid channel that helped in growth until it somewhat capped out. We kept at the paid advertising while also building out the foundation for putting inbound marketing in place for consistent organic growth.
Optimization
With product analytics in place as well as collecting support and sales feedback we were able to put into place growth experiments that made our efforts more narrow and focused.
The Results
Growth Breakdown After 12 Months
49K
Starting MRR
1.2M
Ending MRR
SaaS company sees continued monthly growth despite being hit by Covid in March 2020 and bounces back above pre-Covid numbers.
