Starting with understanding who your customers are is always the foundation for growth. We started with Jobs-To-Be-Done Research to extract the primary job performer. From here we parsed the data and worked through a positioning exercise that helped pinpoint the messaging and language for the site, emails and even influenced the product roadmap.
Strategy & Execution
We were able to find a scalable paid channel that helped in early growth. Some of this growth also came from transitioning some customers from a legacy product which went smoothly. From there we built out the foundation for putting inbound marketing in place for consistent organic growth.
Optimization
We were able to put in place opportunity tracking within the company's product analytics that drove much of the growth experiments.
The Results
Growth Breakdown After 12 Months
0K
Starting MRR
101K
Ending MRR
This company has seen growth of over $100k MRR in under 1 year working with Inturact. Additionally we were able to begin reversing the growing churn by the end of our engagement.
