--- title: "B2B SaaS Case Study - MRR Growth CAGR: 8.7%" description: After only 12 months of working with Inturact, we implemented an organic growth strategy and new user onboarding process resulting in a steady MRR increase in successful activation with a steady growth in paid upgrades to premium subscriptions.  --- [![Inturact](https://www.inturact.com/hs-fs/hubfs/inturact-logo.png?width=320&height=132&name=inturact-logo.png "Inturact")](https://www.inturact.com?hsLang=en-us) - [SaaS Growth Services](https://www.inturact.com/saas-growth-services) - [B2B SaaS Marketing](https://www.inturact.com/saas-marketing-consultation) - [B2B SaaS Consulting](https://www.inturact.com/saas-consulting-services) - [Blog](https://success.inturact.com/blog) - [Company](https://www.inturact.com/about-us) - [Meet The Team](https://www.inturact.com/meet-the-inturact-team) - [Inturact Capital](https://capital.inturact.com) - [SaaS Growth Services](https://www.inturact.com/saas-growth-services) - [B2B SaaS Marketing](https://www.inturact.com/saas-marketing-consultation) - [B2B SaaS Consulting](https://www.inturact.com/saas-consulting-services) - [Blog](https://success.inturact.com/blog) - [Company](https://www.inturact.com/about-us) - [Meet The Team](https://www.inturact.com/meet-the-inturact-team) - [Inturact Capital](https://capital.inturact.com) [![](https://no-cache.hubspot.com/cta/default/333468/c2984fc6-0932-4e9d-a17b-556cbde8897a.png)](http://cta-redirect.hubspot.com/cta/redirect/333468/c2984fc6-0932-4e9d-a17b-556cbde8897a) Menu - [Testimonials](https://www.inturact.com/testimonials) - [Contact](https://www.inturact.com/about-us/contact-us) ![msenergy_featured_bg](https://www.inturact.com/hs-fs/hub/333468/file-2459480648.jpg?width=1920&name=file-2459480648.jpg "msenergy_featured_bg") ## Case Study (Anonymous) # Consistent MRR Growth With CAGR: 8.7% ## Action Summary ### The Key Actions Required for Growth #### Customer Discovery Starting with understanding who your customers are is always the foundation for growth. We started with Jobs-To-Be-Done Research to extract the primary job performer. From here we parsed the data and worked through a positioning exercise that helped pinpoint the messaging and language for the site, emails and even influenced the product roadmap. #### Strategy & Execution We built the foundation for putting inbound marketing in place for consistent organic growth to then be able to layer on other growth efforts for scaling. Additionally, we developed and setup the emails, in-app messages and in-app walkthroughs necessary to make customers reach that 'aha' moment. Additionally, we created an onboarding analytics audit and implemented tracking. From there we set up dashboards to visualize the funnel to show what parts of the onboarding were working, and which parts needed product or process improvements. #### Optimization We run a circular optimization process until growth is measurable, repeatable and predictable. The user onboarding funnel reached our specified goals for scale, such as: Higher conversions, Decrease churn, Increased revenue and profits, Lowered CAC, Increased LTV and Increased ARPU. ![Case-Study-Results-BG](https://www.inturact.com/hs-fs/hubfs/Case-Study-Results-BG.jpg?width=1700&name=Case-Study-Results-BG.jpg "Case-Study-Results-BG") ## The Results ### Growth Breakdown After 12 Months 759K #### Starting MRR 893K #### Ending MRR ![CS-MRR-1](https://www.inturact.com/hs-fs/hubfs/CS-MRR-1.png?width=741&name=CS-MRR-1.png) After only 12 months of working with Inturact, we implemented an organic growth strategy and new user onboarding process resulting in a steady MRR increase in successful activation with a steady growth in paid upgrades to premium subscriptions.  ### Who We Are Inturact is a SaaS Consulting and integrated SaaS Marketing Agency. Our focus is to align your digital marketing with your sales objectives, using the latest technological solutions to expand your reach, retain more customers, and increase your revenue. Our team’s specialties cover B2B SaaS Growth Consulting & Product Marketing, Inbound Marketing, Growth Hacking, Web Design & Development, Content Marketing, Graphic Design, Analytics Tracking & Setup, Data Analysis and the entire [SaaS Marketing Journey](https://www.inturact.com/the-saas-marketing-journey?hsLang=en-us) – everything you need to turn your product from an immovable object to an unstoppable force. ### What’s New @ Inturact **![inturact-footer-logo](https://www.inturact.com/hs-fs/file-427134147-jpg/images/inturact-footer-logo.jpg)** **Phone:** 877.519.0555 **Email:** connect@inturact.com ### Follow Us [![Facebook](https://www.inturact.com/hs-fs/file-503595203-png/images/facebook.png)![Facebook](https://www.inturact.com/hs-fs/file-503520538-png/images/facebook-over.png)](http://facebook.com/inturact) [![Twitter](https://www.inturact.com/hs-fs/file-505452226-png/images/twitter.png)![Twitter](https://www.inturact.com/hs-fs/file-508377040-png/images/twitter-over.png)](http://twitter.com/Inturact) [![LinkedIn](https://www.inturact.com/hs-fs/file-506687552-png/images/linkedin.png)![LinkedIn](https://www.inturact.com/hs-fs/file-500333839-png/images/linkedin-over.png)](http://www.linkedin.com/company/inturact) [Privacy Policy](https://www.inturact.com/privacy-policy?hsLang=en-us) | [Brand Assets](https://www.inturact.com/brand-assets?hsLang=en-us)