As search engines transition into thinking as humans, old SEO practices are no longer as relevant for gaining customer interest. Old outbound marketing methods of buying ads, buying email lists, and praying for leads, have been on a decline. These methods of marketing are being replaced by a proven practice that works and is far more cost effective, inbound marketing. It focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Attract, Convert, Close, and Delight represent the four (4) stages that a company goes through in order to obtain new vistors, create leads, and convert more customers. The middle graphics show the stages a visitor turns into a customer and into a promotor of your business. Below each of the four (4) main areas are the main tools used to take the customer from first touch point, to close, and on to customer retention.
The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them.
Once you've attracted the right visitors and converted the right leads, now you need to transform those leads into customers.