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What Is Inbound Marketing?

The Most Efficient Way To Turn Strangers Into Customers

inbound-marketing-methodology

A Proven Methodology

As search engines transition into thinking as humans, old SEO practices are no longer as relevant for gaining customer interest. Old outbound marketing methods of buying ads, buying email lists, and praying for leads, have been on a decline. These methods of marketing are being replaced by a proven practice that works and is far more cost effective, inbound marketing. It focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Interpreting The Infographic

Attract, Convert, Close, and Delight represent the four (4) stages that a company goes through in order to obtain new vistors, create leads, and convert more customers. The middle graphics show the stages a visitor turns into a customer and into a promotor of your business. Below each of the four (4) main areas are the main tools used to take the customer from first touch point, to close, and on to customer retention.

Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. 
  • Blogging
  • SEO
  • Social Media
  • Pages

Convert

Once you’ve got visitors to your site, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses.
  • Forms
  • Contacts
  • Calls-to-Action
  • Landing Pages
  • Demos
  • Free Trials

Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them. 

  • Customer Success
  • Smart Calls-to-Action
  • Personalized Email & Marketing Automation
  • Social Media

Close

Once you've attracted the right visitors and converted the right leads, now you need to transform those leads into customers.

  • Marketing Automation
  • Lead Scoring
  • Closed-Loop Reporting
  • Email

At Inturact, Inbound Marketing is one of our primary sources of digital marketing success, and is why we have partnered with HubSpot to provide a complete marketing automation solution to our clients.

If your are interested in learning more about Inbound Marketing and how it can help your business bring in qualified leads, give us a call, shoot us a live chat message, or fill out the form below. We're excited to get to know you and help your business succeed in the digital world.

Take Your Inbound Marketing Further