After working with 100s of companies we have gathered many insights to come up with our content creation framework. This has proven to be most successful in organizing our content creation and understanding its overall performance.
For each client Inturact builds a content performance dashboard that visually displays the results of each of your campaigns. We review and use this information to gather insights and create enhanced content strategies for following campaigns.
Begin filling the top of your funnel with higher quality leads that are more educated on the value of your product and the problem it’s solving.
Content marketing is a top-down approach that increases leads as traffic numbers grow.
Small businesses with blogs get 126% more lead growth than small businesses without.
47% of buyers still view 3 to 5 pieces of content before engaging with a sales representative, companies with blogs tend to get 67% more leads than those who don’t have a blog.
Get better rankings and more traffic through more focused subject matter searches with long-tail keywords - The secret to a high performing blog.
Websites wtih blog content have 434% more search engine-indexed pages than those that don’t publish.
As traffic grows and it begins to compound, acquisition costs begin to drop. Additionally, content marketing continues working for you 24/7 even as you sleep.
Customer acquisition costs (CAC) are up across the board, but content CAC is roughly 15% less than paid CAC.
Content marketing gets three times the leads per dollar spent over paid search.
Content marketing generates over three times as many leads as outbound marketing and costs 62% less.
Content marketing rakes in conversion rates six times higher than other methods.
Inbound marketing close rates are still 8 to 10 times higher compared to those of outbound efforts.
When it comes to retention, companies who are deploying content are seeing 5-10% better retention, especially when they deploy content that is more customer success focused.
When comparing overall growth rates between companies deploying a content strategy with those who aren’t, the content companies are seeing roughly 30% higher growth rates than folks not using content marketing.
Own the Organic Space from Competition
At Inturact, we understand SaaS and know marketing software products is different than a traditional business. We take into consideration SaaS marketing best practices throughout the entire content marketing journey. When focusing on converting on freemium accounts, free trials or demos we know the content marketing journey can be quite different then a traditional buyer’s journey.
Inturact stepped in and took over the blog. The content that they created was world-class and got us appreciation from our clients as well. There is now a consistent tone and messaging that works very well for our niche.
Working with Inturact has been nothing but a positive experience. When hiring a specialized marketing team you are looking for a clearly defined process, a fresh approach and hard work.
In a market full of headaches and bottom feeders Inturact was a breath of fresh air. We wasted so much time and money on low cost solutions that caused way more problems than they solved….The price was worth every penny and we will continue to receive an ROI for years to come.
Working with Inturact has been a great experience. The team understands the technology well, and brings fantastic results. I've had a tremendous amount of help on creating content, designing the new website and dashboard, and the onboarding process.
Many startups don't have enough resources for marketing even though it is an important aspect of the business. I recommend working with Inturact when you are in that situation - they will help you growing and improving your marketing activities.
Trevor is an absolute pleasure to work with! He is so full of knowledge when it comes to helping decide what is best for our companies digital marketing needs. In addition to that, he is always quick to respond, offers additional support and shares all of his incredible resources with us! Highly recommend Inturact for any SaaS company looking to grow their presence.
This calculator is based on real customer data, as reported in the 2018 HubSpot ROI Report. The potential results are based on the average results seen by customers who are actively conducting inbound marketing activities. Your actual results may vary.
Smartly grow your organic search traffic and reduce your CAC with quality content marketing.
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Inturact is a SaaS Consulting and integrated SaaS Marketing Agency. Our focus is to align your digital marketing with your sales objectives, using the latest technological solutions to expand your reach, retain more customers, and increase your revenue. Our team’s specialties cover B2B SaaS Growth Consulting & Product Marketing, Inbound Marketing, Growth Hacking, Web Design & Development, Content Marketing, Graphic Design, Analytics Tracking & Setup, Data Analysis and the entire SaaS Marketing Journey – everything you need to turn your product from an immovable object to an unstoppable force.