Strategic Marketing Tactics for SaaS Companies

With as many as 2 million blog posts and countless eBooks getting published every day - all from leading experts on marketing, search engine optimization, growth hacking, and more - it can be overwhelming to identify where to start.

And that does not even take into account some of the metrics that are most critical to SaaS like customer success, reducing churn, and growing the lifetime value of your customers.

We’ve pulled together our recipe of the marketing tactics that are most valuable for SaaS companies - and they take all of this into consideration. There is no one-size-fits-all in business, especially when it comes to marketing, but these strategies are tried and true practices for SaaS that should always make the cut.

Some of the SaaS marketing strategies you will learn about in this book include:

• Customer Mapping
• Content Strategy
• Inbound Marketing
• Customer Success
• Content Distribution
• Organic Outlets
• Paid Amplification
• Product Optimization
• Free Trials
• Onboarding
• Up-selling and Cross-selling
• Offline Market Traction
• Delighting Customers

We’ve taken all of these (robust) marketing methods and distilled them down into actionable strategies that you can apply to the growth of your SaaS product.

Ready to get started? Download our free eBook by filling out the form to the right. We hope it gets your SaaS revved!