Customer Journey Map and The Metrics That Matter the Most

A customer journey map is a visualisation of all the actionable metrics or the metrics that matter most in a single dashboard designed to give a company a bird's eyerview of which actual metric is the biggest problem in generating growth.

What is a customer journey map? A customer journey map is a visualisation of all the actionable metrics or the metrics that matter most in a single dashboard designed to give a company a bird's eye overview of which actual metric is the biggest problem in generating growth. This also ties to the five SaaS growth pillars - acquisition activation, revenue, retention and referral. And you break down these actual metrics that are the metrics that matter most most within each of these five growth pillars to give you your customer journey map.