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Partnership announcement

Market 8 and Inturact are joining forces

To help SaaS companies grow sustainably

Introducing the partners
Together we have one objective:

To help SaaS companies build the foundations of sustainable growth. 

This is only possible when a group of experienced minds come together to apply the core SaaS growth frameworks and management and execution strategies necessary for truly scalable growth.

Two stories, one combined approach…

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The Inturact Story

Moving from Freelancer to Agency

Trevor’s career began as a freelance learning applications developer and designer. After finding success in software he moved into SaaS consulting, and started his first business as Prolink Media, which is Inturact today.

PARTNERING WITH MARKET 8

Inturact was on a casual search for a growth partner in the SaaS space and began talks with Market 8 and now we could work together to grow SaaS companies globally through our powerful  frameworks.

A Growing Agency

The agency started growing by hiring the right people and expanding into a full service SaaS growth offering. During this time Inturact saw an opportunity to shift the business to focus on investing and growing its own SaaS properties as well.

BECOMING INTURACT CAPITAL

Inturact has helped many SaaS companies grow and get acquired.  Inturact is now also an investment vehicle for Inturact Capital - a private equity fund that acquires, grow and exits SaaS  companies.

Market 8 and Inturact have an overlapping core mindset - to build healthy growth for SaaS companies.

 

- Trevor Hatfield, Founder @ Inturact

and…

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The Market 8 Story

From Corporate turnarounds to scrappy entrepreneurship

After spending several years in corporate America, in roles related to strategy, turnarounds, and M&A, Eduardo Esparza started his entrepreneurial journey with a bricks & mortar design business that was acquired in 2007.

He then went on to become the Marketing Director of the newly formed company - in the middle of the financial crisis and deeply embedded himself in the world of inbound marketing.

THE JOURNEY TO SAAS GROWTH PARTNER

Over the last ten years, we’ve enjoyed helping companies define where they should invest their focus and resources from a cultural, organizational, product, and go-to-market perspective to achieve success. We’re now focused on building partnerships with SaaS founders and revenue teams to help them solve their most challenging existential business questions and scale.

PARTNERING WITH INTURACT

Partnering with Inturact has added an entirely new dimension to what we do. We help SaaS businesses build their foundations of growth with a streamlined process that allows them to achieve in a few months what most companies struggle to get in years of repeated attempts and failures. It’s been quite a journey so far.

“Combining forces with Inturact underpins our capability to drive sustainable growth for SaaS”

 

- Eduardo Esparza, Founder @ Market 8

 

One Big Hairy Audacious Goal

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Play the BHAG video - 1:46 min

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Changing the SaaS Growth landscape - together

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Aligned philosophies on SaaS Growth

Market 8 and Inturact partner with SaaS companies to build the foundations of healthy, organic, and sustainable growth.

At our core we believe that growing SaaS companies happens over time with the right mixture of market conditions, the right (adjustable strategy) and fast execution.

We provide consulting, strategy, and execution of programs aimed to drive customer-centric innovation, accelerate growth and maximize lifetime value, while reducing Customer Acquisition Cost.

Together we believe in:

  • A product-first strategy
  • Solving problems that matter for customers
  • Product-Market fit before scaling
  • Making organic growth a priority
  • Growth comes from all stages of the funnel and must be driven by data

We’ve combined our SaaS Growth experience and got amazing results

Together, we’ve helped dozens of Tech & SaaS firms establish their brand, and execute growth digital strategies.

Notable SaaS & Tech clients include:

Siemens PLM, HubSpot, Cirrus Insight, and Agile Trailblazers, Hellopeter, Keen, Silvertrac.

We’ve helped our SaaS clients add $100MM’s in ARR

50%

in Organic Growth
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37%

in Organic Growth
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2X MRR

in 6 months
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629%

in Quality Leads
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700%

in Qualified Leads
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33%

in New Monthly Customers
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77%

in Onboarded Users
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230%

in Demos
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We’re aligned on client targets

We help SaaS firms that are:

  • Product-Led firms looking to accelerate
  • Sales-Led firms looking to transition into Product-Led
  • Ready to align their entire SaaS around growth: Marketing, Sales, Customer success, Product
  • Have at least a 12-month runway with a 12-24 month time horizon. Seed or Series A
  • Ready to leverage the full funnel to drive growth
  • Convinced product-market fit is a priority
  • Ready to make organic growth a priority
  • Ready to drive innovation based on a deep understanding of customer problems

We focus on unique SaaS challenges:

For Product-Led Growth SaaS

  • Launching a new product into the market
  • Optimizing an existing product
  • Increasing demand for an existing product
  • Ensuring that your customers successful are over time
  • Improving your monetization strategy
  • Refurbishing a SaaS brand & positioning

For Sales-Led Growth SaaS

  • Launching a new product into the market
  • Increasing demand for an existing product
  • Improving your sales strategy
  • Ensuring that your customers successful are over time
  • Transforming from Sales-Led to Product-Led Growth model
  • Refurbishing a SaaS brand & positioning

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We’ve combined our Core Frameworks:

  • Scaling Up, One-Page-Strategic Plan
  • SaaS Positioning
  • XYZ Hypothesis
  • Product-Led Growth
  • The Business Model Canvas
  • Value Proposition Canvas
  • Jobs-To-Be-Done • Actionable Metrics
  • Growth Pillars
  • SaaS SEO
  • FOCUSED conversion framework
  • Forces

Our Combined Program Structure

The Growth Optimization Framework


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Our Combined Capabilities

  • SaaS Growth Consulting
  • SaaS Growth Analytics
  • Inbound Marketing
  • Content Writing
  • Content Publishing
  • SEO
  • Backlinking
  • Paid Advertising
  • Web Development
  • Web Design
  • User Onboarding
  • Customer Engagement Analytics
  • Sales Enablement
  • Explainer Videos
  • UI/UX

Meet your Expert SaaS Team

Whatever your SaaS growth challenge is, one of our 30+ teammates has undoubtedly been there, done that.

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Trevor Hatfield

Founder & Head of Digital Strategy
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Joshua Waldman

Client Account Manager
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Grant Hatfield

Creative Lead & Developer
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Ashley Grant

Content Specialist

Partner with top SaaS experts to build your growth foundations

What will it take to scale? What’s the roadmap? What are the pitfals ? How can you build and market a product users love? Let’s explore!

Just select a time that’s convenient for you, and we’ll jump on a 30-minute call. We’ll get to understand your business, your goals, and how we can help you achieve your vision.

Frequently Asked Questions

How long have you been working together?

Market 8 and Inturact have known each other for over 2 years and have been actively working together from December 2021.

Are your companies merging?

Our processes, philosophies and teams are fully aligned and we often work together as a single entity. The only difference is that the companies have different branding and remain legally separate, so a legal merging process is not required.

What’s the role of Market 8 and the role of Inturact when it comes to strategy and execution?

Market 8 leads on both strategy and execution with technical support where required from Inturact.

Which team will I interact with?

Market 8 will be the principal team that you’d be working with.