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Rachel Ergo 3/20/14 4:10 PM 2 min read

This Insane Headline is 1 of 6 Takeaways from a KISSmetrics Webinar

Inbound Marketing Knowledge Jabs

Last week, the Inturact team spent our lunch-and-learn on a webinar presented by KISSmetrics on "Growing Your Business With Inbound Marketing." The event was a brilliant introduction to one of our all-time, most favorite activities: Growing businesses online. But those KISSmetrics peeps have a way with words, so in addition to the elements of a great headline, we’d like to share 5 quotes and summaries that made our list of top take aways with you.

What is the Difference Between Inbound Marketing and Content Marketing?

“They’re similar. It’s getting people to you through social media and content. Inbound marketing encompasses content marketing, SEO, and Social Media.”

How to Start a New Website

“When you’re building a new site, just keep writing more content and your SEO will eventually kick in.” (It takes time! Write for your audience. Solve problems. Educate. The rest will follow.)

How to Start a New Blog

Get to know other bloggers covering similar and related topics and ask to do a guest post.

Alternately, you can pay bloggers to write a post about your blog and tell their readers why they should subscribe. (Either way, you’re tapping into established audiences, effectively jump-starting your blog.)

Start with writing one post per week, minimum, or start off with one or two guests posts per month on other people’s established sites.

On Quality vs. Quantity

“The future for content marketing is higher quality content. There’s so much crap on the web that it will eventually be weeded out. Search engines will look at author rank to get the best pieces of content.”

If you have to choose between quality or quantity, go for high quality posts. (Cream always rises to the top, just like your mother said it would.)

How to Write for Boring Subjects

Your subject is interesting to people looking for what you do, no matter how “boring” you think it is.

Spice it up by writing “Top 10” lists, like “The 10 Things You Should Know About…”

There are lawyers who get thousands of leads a month, just from their blogs. And they’re not exactly writing like Michael Crichton.

(We also address this topic in our blog, Boring Biz? Here's How the Pros Blog About Boring Industries.)

Bonus Tip

During the webinar, KISSMetrics reached out and asked us to share our main takeaway: 


And finally, the tip we didn’t love

“Just go to jobs.problogger.net or craigslist to find writers.”

Here’s why we’re not a fan of that route. To continuously publish great, compelling, useful, and high QUALITY content, you need a great writer who understands your business. Finding a great writer on Craigslist, or even jobs.problogger, is more often than not like hunting for a needle in a farmer’s hay field. We recommend finding writers, who are active online, from within your network and industry. If they can master your brand voice, and work with you to write original, high quality posts, then you’ve found a winner.

Video and SlideDeck:

And in case you missed the webinar, here's the video and slidedeck:

Thanks again Neil Patel.

What did you learn from the webinar?

Leave a comment and let us know!

Rachel Ergo

Check out all of the latest marketing blog posts from Rachel Ergo.

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